At the beginning of May, Franco-Korean beauty brand Erborian will open its first ever bricks-and-mortar shop at 45 Avenue de l’Opéra in Paris.

Erborian opens debut bricks-and-mortar shop
Paris shop to open in beginning of May
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Beauty barriers: what’s stopping shoppers from saying yes? WEBINAR ON DEMAND
Join Vypr and This Works in partnership with Cosmetics Business for this data-led session unpacking what’s behind the barriers — and how brands can remove them through clearer messaging, smarter pricing, and packaging that builds trust
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