Entertainment Direct Asia (EDA), a Chinese online video management company, has reached a milestone, racking up a total of 1.25 billion lifetime views.
The company, which recently managed a video project and pan-Asian digital campaign with a global beauty and cosmetics brand, announced its latest success at the same time as revealing it had signed a deal with several new Chinese content partners. The partners include: XuZhengChao Media Studio, Like Media, Chinese Father and FengChao Evaluation Studio.
Rick Myers, CEO of EDA, said: "Hitting our first 1 billion lifetime views in record time was a major milestone, and puts us squarely at the forefront of online video in China. But in the fast moving and ever-evolving Chinese market, there's no time to rest on our laurels." He added: "We'll be continuing to push forward to cement our position as the single best one-stop partner in China for rights owners, content creators, and brands and advertisers."