Edgewell to acquire male grooming brand Cremo for $235m

Published: 4-Aug-2020
Male Grooming Finance

The all-cash deal will see the US brand join Edgewell’s existing portfolio of male grooming brands including Jack Black and Bulldog

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Edgewell Personal Care has entered an agreement to acquire male grooming brand Cremo for US$235m.

The brand, which sells beard, hair, shaving and skin care products, will sit alongside the company’s male grooming portfolio, which also includes Jack Black and Bulldog.

Rod Little, Edgewell's President and CEO, said: "The men's grooming

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