Pure Beauty

Dr.PAWPAW increases its high street presence across Europe

Published: 26-Jul-2021

Dr.PAWPAW has extended its bricks and mortar offering following its new listings in retail giants in both the UK and Europe

This year has seen the multi-tasking lip brand launch into an entire new territory, Poland. Dr.PAWPAW's 10ml balms are now in all 1,500 Rossmann doors and online. The range available includes its best-sellers as well as its first-ever collaborative product, the Shimmer balm where 15p from each balm and a percentage of annual sales globally is donated to its charity partner The Teenage Cancer Trust.

In addition to this, Dr.PAWPAW can also be found in the UK's second biggest health and beauty retailer, Superdrug. The collection of 10ml balms can be found both online and in selected stores.

Following the latest expansion, Johnny Paterson, co-founder at Dr.PAWPAW comments: "We are so proud to partner with these well established and recognised retailers.

"Dr.PAWPAW is a natural fit for these stores being a brand that is for everyone. We are looking forward to the future, continuing to scale the business within these retailers and beyond and educating consumers about the power of PAWPAW.

"These new relationships and now being available in over 30 countries globally really shows how far we have come as a brand in eight years."

To celebrate the launches, targeted PR & Marketing strategies were implemented to promote the new listings. This included, social media takeovers, digital window displays, radio segments, dedicated space on retailer apps and celebrity collaborations.

Dr.PAWPAW Balms use sustainably sourced, plant-based ingredients that are natural, vegan and cruelty-free. Each balm contains a trio of beneficial ingredients which include PAWPAW (Papaya Fruit) to nourish, Aloe Vera to soothe and Olive Oil to moisturise.

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