Dr.PAWPAW disrupt skin care category with their successful YOUR gorgeous SKIN Launch Event

Published: 3-Apr-2023

Dr.PAWPAW pulled out the stops and hosted a three day event at Electric Space, London to celebrate their biggest launch to date. An innovative multi tasking skin care range that is ethically sourced and powerfully delivered, make way for YOUR gorgeous SKIN

A collection of nine new products that each deliver multitasking benefits. The new range that is suitable for all skin types contains a new never seen before trademarked ingredient Papayaluronic - which provides the nourishing and soothing effects of the papaya extract, teamed with 8x hyaluronic acids which absorb into all 5 layers of the skin for instant and long-lasting hydration, resulting in super soft skin.

Dr.PAWPAW were joined by industry leaders, retail buyers, distributors, influencers and key members of the press throughout the three days and welcomed over 450 guests to Electric Space which they fully transformed into a vibrant and fun candy striped playground of discovery creating a colourful journey through the atrium and cinema.

Each guest was gifted and the YOUR gorgeous SKIN candy striped bags lined the streets of London whilst the venue continued to welcome queues of people throughout the day.

During the last evening the founders Johnny and Pauline Paterson were joined by their supporters, people who had been instrumental in bringing YOUR gorgeous SKIN to life, and delivered special thanks. Across town more of the Dr.PAWPAW team were introducing YOUR gorgeous SKIN to CEW members at their annual demonstration evening for this year's Beauty Awards.

Pauline Paterson who led on creation of the range said “It was my dream to bring a multi tasking skin care range to market that was suitable for everybody. It's been two years in the making, a true labour of love and I am just so happy that I finally get to share YOUR gorgeous SKIN with the world now.”

Whilst Johnny Paterson finished with appreciations “We’re so appreciative of everyone who is here tonight, each and every one of you have played a part in the story and the amazing history of this brand. From our babysitters, to our business advisors, our designers, bank managers, our warehouse and our incredible team, you all have helped to make this happen, thank you.”

YOUR gorgeous SKIN is on track to continue disrupting the skin care category and is available now at lookfantastic.com and www.drpawpaw.com and from June 2023 will be available in Superdrug stores.

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