Deciem is set to open its first standalone store in the UK next month. The umbrella brand, which owns industry favourites The Ordinary and Niod currently has eight stores globally, with the company set to expand to a total of 14 by the end of spring.

Deciem announces opening of first UK store
The company is to move into its 'second home' next month with more openings throughout the year
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The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
Read moreThe Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
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Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
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Skin Care
The Ordinary’s lab-inspired UK pop-up will address skin care ‘misinformation’
The Deciem-owned brand’s new lab replica activation, The Ordinary Immersive Experience, will demystify common skin care misconceptions, and share insight into the research and microbiology behind its best-selling products
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