More US women are using skin care products compared to 12 months ago, new findings from The NDP Group have revealed.
Close to 40% of skin care users reported using products more often now than in 2019.
The use of standard products, such as cleansers and moisturisers, as well as treatments including exfoliators, scrubs and masks, saw the most significant increase.
“Skin care has been one of the most resilient beauty categories this year,” said Larissa Jensen, NPD’s Beauty Industry Advisor.
“It has seen softer sales declines year-to-date compared to the overall beauty industry and gained market share, generating the highest sales volume of all the categories.”
She continued: “Using an average of five products daily, consumers are committed to their baseline facial skin care routine, which includes a combination of basic care and targeted treatments.”
Respondents also admitted the Covid-19 pandemic has changed their skin care routine for the better.
Most are washing or moisturising more than pre-pandemic and one third have expanded their routine to include more products.
“The effects of Covid-19, including spending more time at home, have brought a great focus on self-care and skin care has reaped the benefits,” noted Jensen.
Nails and self-care boom
Consumer spending has shifted noticeably as a result of lockdown and the subsequent restrictions.
Lockdown sparked a spike in nail care sales in April, while self-care purchases globally have rocketed.
Meanwhile, with more governments enforcing mask wearing, eye make-up has had a boost in demand while lip products have suffered.