Coty signs Heidi Klum to create fragrance

Published: 21-Jan-2011
Fragrance

Supermodel to launch Heidi Klum Shine in autumn 2011

Coty Inc has announced that it is to collaborate with Heidi Klum to develop and market the German supermodel’s signature fragrance. The scent, which will be called Hedi Klum Shine, is expected to launch in the autumn of 2011 and will be distributed worldwide by the company’s Coty Beauty division.

“We’re excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” said Coty ceo Bernd Beetz. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world.”

“I am thrilled to be partnering with Coty on my new fragrance,” added Klum. “I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘what are you wearing? You smell delicious!’”

Klum, who hosts and executive produces TV’s Project Runway, joins the likes of Halle Berry, Kate Moss and Kylie Minogue in the line-up of celebrities in Coty Beauty’s brand portfolio.
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