Coty signs Heidi Klum to create fragrance
Supermodel to launch Heidi Klum Shine in autumn 2011
“We’re excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” said Coty ceo Bernd Beetz. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world.”
“I am thrilled to be partnering with Coty on my new fragrance,” added Klum. “I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘what are you wearing? You smell delicious!’”
Klum, who hosts and executive produces TV’s Project Runway, joins the likes of Halle Berry, Kate Moss and Kylie Minogue in the line-up of celebrities in Coty Beauty’s brand portfolio.
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