Coty revamps luxury fragrance with virtual reality shopper experience

By Sarah Parsons | Published: 4-Jan-2019
Fragrance Retail Marketing

Premiered in Argentina, the concept is expected to roll-out across Coty's cosmetics portfolio

You need to be a subscriber to read this article.
Click here to find out more.

Coty has merged virtual reality (VR) and prestige fragrance in its latest efforts to ramp up customer experience.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • COTY
See more

You may also like

Colour Cosmetics

Kylie Cosmetics makes India debut with Sephora

Read more
The Coty-owned brand worked with House of Beauty, an omnichannel distributor that works to onboard brands in India, to bring her business to the country

Trending Articles

  1. Charlotte Tilbury opens ‘magical’ pop-up for new fragrance launch The nine-day activation in London, UK, will take visitors on a ‘sensorial’ journey of the six-piece, mood-boosting perfume collection
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Career advice: How I became the CEO of The Fragrance Shop In partnership with CEW UK, Sanjay Vadera MBE, CEO of The Fragrance Shop shares how he rose to the top of beauty
  3. Nivea owner Beiersdorf sales top €2.5 billion in Q1 2023 La Prairie’s performance lagged during the quarter despite the overall sales increase, with sales down 12% compared with last year

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Colour Cosmetics

Kylie Cosmetics makes India debut with Sephora

The Coty-owned brand worked with House of Beauty, an omnichannel distributor that works to onboard brands in India, to bring her business to the country
Fragrance

Calvin Klein signs Idris and Sabrina Elba as faces of Eternity fragrance

The S’Able Labs co-founders promote the Coty-licensed brand’s latest Eternity Aromatic scents for men and women
Fragrance

Coty launches Infiniment Coty Paris, its teased premium fragrance collection

The high-end fragrance line has been conceived by Orveda’s creators, Coty CEO Sue Y Nabi and Nicolas Vu
Fragrance

Kylie Cosmetics teases fragrance debut

A notepad with the date 7 March is pictured in an Instagram post teasing the perfume, along with design documents for the bottle itself
Distribution

Coty lands licensing deal with Italian fashion house Etro

The beauty company will produce and distribute all of Etro’s perfume and home scent ranges ‘beyond 2040’
Fragrance

Coty signs licensing deal with Italian fashion brand Marni

The owner of Burberry and Gucci fragrance licences will develop fragrance and beauty products inspired by the brand’s fashion collections
Fragrance

Coty renews Mexx and Bruno Banani fragrance licences

The fragrance licences with the Mexx and Bruno Banani have been extended by 25 and 20 years respectively
Subscribe now