It has never been harder to be a teenager. The pressures and the expectations are great; how one looks, what one weighs and the clothes one chooses are all-consuming concerns for the vast majority. It is fair to say that many women in their 30s would shudder at the thought of returning to their teenage years. However, there have been improvements in the past few years that offer more choice and expertise in teenagers’ quest for beauty perfection.
Cosmetics & toiletries brands go all-out to secure teen dollar
Millennials are more crucial to the beauty industry than ever, reports Katie Middleweek
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Colour Cosmetics
Exclusive: Estée Lauder Companies’ game plan to dominate the UK beauty market
Pernilla Nyberg, Senior VP and GM of Estée Lauder Companies UK & Ireland, is tasked with enhancing the company’s position in the UK – the world’s third largest beauty market – using a new, very region-specific strategy approach. This is how it is going…