It has never been harder to be a teenager. The pressures and the expectations are great; how one looks, what one weighs and the clothes one chooses are all-consuming concerns for the vast majority. It is fair to say that many women in their 30s would shudder at the thought of returning to their teenage years. However, there have been improvements in the past few years that offer more choice and expertise in teenagers’ quest for beauty perfection.
Cosmetics & toiletries brands go all-out to secure teen dollar
Millennials are more crucial to the beauty industry than ever, reports Katie Middleweek
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Marketing
Estée Lauder Companies to scale GEO and AI marketing with Profound partnership
Read moreThe beauty giant has partnered with artificial intelligence (AI) marketing platform Profound to scale the presence of its brands, such as MAC Cosmetics and Jo Malone London, across AI search platforms globally
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Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales
Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
Colour Cosmetics
MAC Cosmetics launches ‘We All Wear MAC’ campaign with celebrity cast
The global campaign from MAC Cosmetics spotlights authentic skin as it marks the launch of Studio Radiance Skin Tint Stick and Studio Radiance Serum-Powered Cushion Foundation, starring artists Doja Cat and Rhea Raj, Love Island USA star Olandria and Olympic gold medalist Masai Russell, among others
Colour Cosmetics
Estée Lauder Companies shakes up brand leadership team to fuel ‘next phase of growth’
Estée Lauder Companies has unveiled a trio of leadership appointments, including Justin Boxford being named Global President of Luxury Beauty Brands and Erica Kwok appointed Senior VP and General Manager of Estée Lauder
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Ingredients
Exclusive: Jo Malone London breaks into dog grooming with Orange & Cedarwood Dog Shampoo
The Estée Lauder Companies-owned fragrance house has teamed up with British pet care brand WildWash to create Jo Malone London x WildWash Orange & Cedarwood Dog Shampoo, which is fronted by Brand Ambassador Tom Hardy and his French bulldog Blue
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Hair Care
Exclusive: Estée Lauder Companies establishes regional Hair Care Hub led by new VP and GM Kathleen Mitchell
Newly appointed VP and GM Kathleen Mitchell will lead Estée Lauder Companies new Hair Care Hub, which is based in London, UK. It will serve as ‘a regional centre of excellence’ for the beauty giant’s hair care portfolio