Cosmetics & toiletries brands go all-out to secure teen dollar

Published: 1-Oct-2015

Millennials are more crucial to the beauty industry than ever, reports Katie Middleweek

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It has never been harder to be a teenager. The pressures and the expectations are great; how one looks, what one weighs and the clothes one chooses are all-consuming concerns for the vast majority. It is fair to say that many women in their 30s would shudder at the thought of returning to their teenage years. However, there have been improvements in the past few years that offer more choice and expertise in teenagers’ quest for beauty perfection.

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