Ageing female consumers have been the target of much recent product development but now Italian company Collistar is formulating specifically for men over 60. The company launched its successful men’s line in 2002 and is now inaugurating its Senior men’s line with Anti-Age 360° Intensive Regenerating Treatment, which promises regeneration and improved tissue cohesion and smoothed wrinkles, with visible and lasting results.
To achieve regeneration and improved cohesion of tissues products use SMS Silab’s Men, a complex comprising extracts of custard apple and prickly pear, vitamins, trace elements, essential amino acids and extract of hematite, a superconcentrate of iron said to have energising and reinforcing properties. Dehydrated microspheres of hyaluronic acid in the form of Hyaluronic Filling Spheres, are said to absorb the skin’s moisture and swell after penetrating the skin, flattening the skin’s furrows by pushing them upwards and achieving visible and progressive effects in the reduction of lines and wrinkles and rejuvenating the contour of the face. Concentrated serine delivered by a micro-patch system adds further gradual moisturisation. The product also provides UV protection.