Expert Participation and Industry Insights
Alongside the product showcase, Cloud Beauty’s partner James Dickinson (Director, F-Beauty Connect) and Jessie You (Region CEO, China Branches, Cloud Beauty) will participate in a panel discussion during the show:
“Global Reach: Carbon Disclosure, Compliance and Export Readiness”
The speakers will address key challenges faced by Chinese brands expanding into Europe, focusing on bridging the gap between brand positioning and retail success through structured, execution-driven strategies.
Partner Spotlight at Luxepack Shanghai: F-Beauty Connect Cloud Beauty’s booth will also feature its partner, F-Beauty Connect, a Paris-based consulting and operational partner specializing in supporting international beauty brands.
With over 15 years of experience in the cosmetics industry, F-Beauty Connect provides end-to-end support for brands entering the French and broader European markets. Its services are structured around four
Key pillars:
- Regulatory compliance
- Made-in-France production (when relevant)
- Marketing & communication
- Distribution
This comprehensive approach ensures both strategic alignment and operational execution at every stage of a brand’s development.
Visit F-Beauty Connect Website for More information: www.f-beautyconnect.fr
The team will highlight its flagship product, the Zero Waste Lipstick, designed with circularity at its core:
- 100% formula usage
- 100% recyclable with no disassembly required
- Free from mixed plastics (ABS, POM) and metal components
- Compatible with PCR materials to help close the material loop
The patented push-up mechanism ensures nearly 100% formula usage, eliminating the ~40% residue typically trapped in traditional lipstick cups. The clean tube design prevents wax and oil contamination in recycling streams, reducing the need for intensive washing processes—thereby saving water and simplifying recycling.
WPE® Technology
Cloud Beauty will also showcase WPE®, a patented high-pressure microemulsion technology that enables alcohol-free and solvent-free cosmetic formulations. This system enhances formula stability and improves the penetration of active ingredients. It is designed for applications including mist, fragrances, and skincare, with full development support from R&D to industrial production.
Functional Fragrance
Another key highlight will be Cloud Beauty’s personalized functional fragrance, designed to enhance sleep quality. This innovation combines olfactory neuroscience with advanced fragrance formulation to go beyond traditional scent. Each blend is developed to:
- Reduce stress levels
- Support deeper, more restorative sleep
- Enhance emotional balance
What sets this approach apart is the ability to translate emotional and physiological data into tailored fragrance solutions—bridging the gap between fragrance, science, and measurable real-world results.
Clinically tested. Data-driven. Personalized.
Designed for wellness brands, fragrance houses, clinics, and spas seeking impactful solutions.
Visit Booth G23 to discover how Cloud Beauty is redefining circularity and performance in beauty.
