Church & Dwight acquires Batiste Dry Shampoo

Published: 21-Sep-2011
Manufacturing Hair Care Finance

Intends to grow UK business

Church & Dwight UK Ltd, a subsidiary of Church & Dwight Co Inc., has acquired the Batiste Dry Shampoo brand from Vivalis Ltd. Batiste’s addition to Church & Dwight’s brand portfolio is cited as further evidence of the New Jersey-based company’s intent to grow its UK business, headquartered in Folkestone.

Andy Routley, managing director of Church & Dwight UK commented: “The acquisition of the Batiste Dry Shampoo brand will drive further significant growth to our UK business, provide greater scale and be the springboard for additional growth over the coming months and years. We shall be working closely with all our existing partners to maintain the wonderful growth momentum of Batiste.”

Church & Dwight’s current portfolio of consumer brands includes Arm & Hammer, Pearl Drops and Nair.
  • Companies:
  • Church and Dwight
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Read more
Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore

Trending Articles

  1. Puig to fully-own Charlotte Tilbury brand by 2031 Tilbury will retain a minority stake in her eponymous company under an extended partnership over the next five years
  2. Charlotte Tilbury setting spray withdrawal hits Puig shares The Barcelona-based conglomerate is the latest company to voluntarily withdraw product batches for quality issues
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Year in review: 2024’s top beauty stories and highlights A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
  4. Medium contrast make-up, Irish hair and ‘duck’ nails top Beauty Pie’s 2025 beauty trends The brand’s Beauty Trends Report analysed Google search data to discover the looks that will dominate next year

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Exclusive: Batiste launches 'smartest dry shampoo yet' with sweat-activated tech

The brand’s sweat and touch-activated technology claims to keep hair looking and feeling fresh during and after physical activity
Skin Care

Church & Dwight buys Mighty Patch maker Hero

The Nair owner will pay $630m for the US' best-selling acne patch brand
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Tinker, tailor: Why is there a surge of beauty brands reformulating already best-selling products?

Revamping classic formulations in response to industry innovation and changing consumer requirements can breathe new life into old favourites. But brands should ensure their customers are included on the journey
You need to be a subscriber to read this article.
Click here to find out more.
Manufacturing

Church & Dwight overcomes Covid-19 uncertainty to break UK production records

The manufacturer of Femfresh, Batiste and Nair is over 6 million units ahead of September 2019 levels at its Folkestone facility
Body Care

How ‘social listening’ helped Church & Dwight keep its brands agile during lockdown

Church & Dwight’s beauty brands had a successful lockdown period, but this wasn’t without plenty of work behind the scenes, as Michael Benson reveals
Hair Care

Batiste celebrates diversity with LGBT Foundation link up

The dry shampoo brand has pledged a cash injection of £30,000 from product sales to support the organisation’s services
Subscribe now