Kardashian-Jenner hairstylist Andrew Fitzsimons has teamed up with Irish retailer Primark on a new collection of hair care products.
The line comprises shampoos, conditioners and masks designed for different hair types, as well as sprays, dry shampoo and hair oil.
The range also includes a trio of styling products and a collection of hair accessories including clips, scrunchies and hair brushes (from £2).
“People often ask me how they can create the looks I deliver for my clients at an affordable price point,” said Fitzsimons.
“Now, I’ve created a hair care range that will do just that with the new Andrew Fitzsomins x Primark collection.”
The affordable line is set to roll out globally, including to more than 200 Primark and Penneys stores across the UK and Ireland.
Fitzsimons, who grew up in Ireland, described the launch as a dream come true.
“I grew up in Dublin, so have always been a huge Penneys (Primark) fan.
“I love the way that they make fashion and beauty accessible to everyone and, for me, hair care be any different.
“It’s a dream come true to launch my own hair care range. To know I am doing it with a retailer so suited to my vision and so close to my Dublin roots makes it all the more special.”
Fitzsimons’ client portfolio also includes A-listers such as Karlie Kloss, Ashley Graham and Joan Smalls.
Meanwhile, his fashion editorial work has featured in Vogue, Marie Claire, Harper’s Bazaar and Elle.