Causing a stink?
The fragrance concentrations have been increased in order to achieve the ‘blast’ of fragrance and the brand says the product can be used anywhere to create a ‘guerrilla perfume’ moment.
The six scents include Abd el Kader (Moroccan mint tea), Ernesto (leather and tobacco), Nazareth (clove and orange), Odalisque (orange blossom), Roi Soleil (waxed wood floor of Versailles) and Spiritus Sancti (incense).
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The new fragrance paradigm: Consumers seek individualism and authenticity
Read moreA seismic shift is taking place in perfumery, heralding a new era of creativity, development and consumer attitudes towards fragrance, all of which are reigniting the category
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Fragrance
Exclusive: Jo Malone London teams up with viral star Tiny Chef to promote Veggies Collection fragrances
The Estée Lauder Companies-owned brand has collaborated with Tiny chef, a viral stop-motion animated herbivore character, to promote its new vegetable-inspired scent range, Veggies Collection, and take fragrance fans over the garden wall