Causing a stink?
The fragrance concentrations have been increased in order to achieve the ‘blast’ of fragrance and the brand says the product can be used anywhere to create a ‘guerrilla perfume’ moment.
The six scents include Abd el Kader (Moroccan mint tea), Ernesto (leather and tobacco), Nazareth (clove and orange), Odalisque (orange blossom), Roi Soleil (waxed wood floor of Versailles) and Spiritus Sancti (incense).
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The new fragrance paradigm: Consumers seek individualism and authenticity
Read moreA seismic shift is taking place in perfumery, heralding a new era of creativity, development and consumer attitudes towards fragrance, all of which are reigniting the category
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Fragrance
Harry Styles’ Pleasing opens Amsterdam pop-up to explore the senses, including ‘scent arcade’
PleasingLand takes place in the Netherlands ahead of Styles’ ‘Together, Together’ tour kicking off in Amsterdam on 16 May, featuring areas to explore the beauty and apparel brand via touch, smell and sound