Calvin Klein to launch beauty range in Italy

Published: 3-Apr-2007

Calvin Klein, a subsidiary of Phillips-Van Heusen Corporation, is to launch its colour cosmetics line on the Italian market this summer. Initially rolling out in phases in Italy, the line will then make an appearance on the global market. The beauty range, which is produced under license by Markwins Holding Company, is currently debuting at Cosmoprof in Bologna.

Calvin Klein, a subsidiary of Phillips-Van Heusen Corporation, is to launch its colour cosmetics line on the Italian market this summer. Initially rolling out in phases in Italy, the line will then make an appearance on the global market. The beauty range, which is produced under license by Markwins Holding Company, is currently debuting at Cosmoprof in Bologna.

With over 200 skus appearing in modern, sleek packaging, the line is intended for the fashion-savvy woman. An advertising campaign to promote the brand's launch is set to appear in magazines over the summer.

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