Calvin Klein Fragrances names ‘timeless’ couple Christy Turlington Burns and Edward Burns as faces of new Eternity campaign

Published: 4-Aug-2020
Fragrance Marketing

The husband and wife team posed together in the 2014 and 2016 campaigns, while Turlington Burns starred in the very first Eternity campaign in 1988

You need to be a subscriber to read this article.
Click here to find out more.

Calvin Klein Fragrances, a division of Coty, has announced husband and wife team Christy Turlington Burns and Edward Burns as the faces of its new Eternity campaign.

The duo are said to bring to life the ‘essence of the Eternity love story’ through their own relationship.

Turlington Burns is a model, filmmaker and maternal

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • COTY
See more

You may also like

Fragrance

Coty signs deal to helm Swarovski's relaunched fragrance division

Read more
Coty has been expanding its prestige fragrance category with numerous long-term beauty licence agreements in 2024

Trending Articles

  1. Expect matcha, rice milk and sesame in fragrance launches in 2025 A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in fragrance in the new year
  2. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  3. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  4. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Fragrance

Coty signs deal to helm Swarovski's relaunched fragrance division

Coty has been expanding its prestige fragrance category with numerous long-term beauty licence agreements in 2024
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why feminism should be driving the future of fragrance

A feminist approach to fragrance can provide a more meaningful exploration of scent as a tool for empowerment, self-care and pleasure, argues Viola Levy
Colour Cosmetics

Coty growth fuelled by prestige fragrance sales, while mass beauty declines

Demand for ultra premium fragrances have helped deliver a 5% boost in the company’s prestige sales Q1 2025, while Consumer Beauty revenues are down
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Exclusive: Rituals’ Alchemy Collection signals new elevated brand direction

The amber and myrrh-infused body and bath range includes face washes, body creams, perfumes and candles
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Inside Rimmel London’s ‘largest’ rebrand in 190-year history

The Coty-owned brand is updating its logo, tagline and marketing campaigns to winover Gen Z and millennials
Finance

Tati Westbrook announces Tati Beauty relaunch after four-year legal battle settled

The make-up influencer was sued by former business partner Clark Swanson over supplement brand Halo Beauty in 2024
Fragrance

Calvin Klein signs Idris and Sabrina Elba as faces of Eternity fragrance

The S’Able Labs co-founders promote the Coty-licensed brand’s latest Eternity Aromatic scents for men and women
Subscribe now