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    Terrible teens: Why beauty brands founded in the 2010s are struggling A cohort of beauty brands that dominated in the 2010s are entering their tricky teen years. With growing competition and a much changed beauty landscape, can they become...
  2. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
  3. Charlotte Tilbury crowned beauty brand with the biggest social impact Puig-owned beauty brand Charlotte Tilbury topped Dash Social’s new Total Social Impact Score leaderboard, while Rhianna’s Fenty Beauty and Selena Gomez’s Rare Beauty also...
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    Sacheu Beauty, Estée Lauder and L’Oréal Paris most popular brands with beauty creators over 40 These brands have gained the strongest VIT growth with beauty creators aged 40-plus in 2025, according to Traackr’s new Rising Influence #Over40 Beauty report. This is why...
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    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already...

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