In November, luxury perfume brand By Kilian will open its first Paris boutique, at 20 rue Cambon in the city’s first arrondissement. The company already has own-name stores in New York and Moscow, with others slated to open in Doha, Lugano in 2014 and Dubai in 2015.
By Kilian opens first boutique in Paris
Other stores slated to open in Lugano in 2014 and Dubai in 2015.
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The new fragrance paradigm: Consumers seek individualism and authenticity
Read moreA seismic shift is taking place in perfumery, heralding a new era of creativity, development and consumer attitudes towards fragrance, all of which are reigniting the category
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Fragrance
Are we going back to the 2000s celebrity fragrance wardrobe era?
With a plethora of celebrities entering fragrance, from rappers Megan Thee Stallion and Ice Spice to singer Tate McRae, perfume collections are beginning to reflect the A-list-founded wardrobes of the early 2000s. But can celebrity fragrance find itself at the forefront once again?