Bvlgari unveils man of the moment

Published: 23-Aug-2010
Fragrance Male Grooming

Bvlgari has taken inspiration from the ideal of masculinity in its new fragrance, Bvlgari Man. The white woody oriental fragrance is said to blend an intense woody accord, a traditional element in male perfumery, with a radiant note, which illuminates the fragrance, creating purity.

The scent opens with fresh top notes of Clarion bergamot, violet leaves and lotus blossom, blending to a warm luminous woody heart comprising vetiver, cypriol, white woods, sandalwood and cashmere wood. In addition, a vegetal amber accord, created exclusively for Bvlgari by Alberto Morillas, adds an oriental sensation and mixes with the earthy dry down of benzoin, white honey and musk.

The juice is housed in a flacon created in collaboration with design studio Atelier Oï. The monolith-like bottle is topped with a cap featuring a sunburst motif inspired by Bvlgari’s watch collections.

The edp is accompanied by a scented bath and shower gel, aftershave balm, aftershave lotion and deodorant.
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