Burberry Beauty has announced Iris Law as its new Global Brand Ambassador.
The 16-year-old will work with the brand to front her first ever global campaign and appear in advertisements for the new Burberry Liquid Lip Velvet.
The matte cream lip colour is designed to create a velvety finish and last for up to eight hours.
The daughter of British actor Jude Law and fashion designer Sadie Frost was shot by Angelo Pennetta for the campaign.
The teenager shared the news via Instagram. She said: “So honoured and excited to have become part of the @Burberry family as the new face of Burberry beauty #LiquidLipVelvet”
Burberry’s announcement coincides with the brand launching a beauty dedicated Tumblr page, a first for the company.
Consumers visiting the page will see mood boards showcasing Liquid Lip Velvet colours and textures, as well as exclusive imagery from Law’s campaign.