UK charity the British Skin Foundation has partnered with B2B production company ITN Business for a second year running.
The duo have teamed up to create a news-style programme that aims to build better understanding of skin health and the different skin conditions we face as we age.
The Ages of our Skin is anchored by presenter and journalist Louise Minchin and features studio interviews with experts including Consultant Dermatologist Dr Anjali Mahto and the British Skin Foundation’s CEO, Matthew Patey.
Key topics include decelerating the ageing process and the work the British Skin Foundation is doing to address misinformation.
The programme also involves a film with Consultant Dermatologist Dr Emma Wedgeworth showing how the skin can be affected across the ages.
Additionally there are five reporter-led films from the Ameliorate, Olay and Sanofi brands, as well as retail chain Boots and pharmaceutical company Dermal.
Last year, the British Skin Foundation teamed up with ITN on a bespoke programme More than Skin Deep to explore the links between skin conditions like acne, dermatitis and rosacea, and mental health.
“Throughout our lives our skin changes and, with that, how we need to look after it changes,” said Patey.
“At the British Skin Foundation, we know how important it is to be able to access trusted information to help with your skin through the different stages of life.
“Working with ITN Business has given us the opportunity to raise awareness of skin health and highlight the important work both we and our partners do.”
ITN Business’ Head of Industry News, Nina Harrison-Bell, added: “We’re delighted to have produced a programme in partnership with the British Skin Foundation for a second year, that raises awareness of the importance of skin health and skin care throughout our lives and the exciting research and developments leading dermatology into the future.”
The Ages of our Skin launched 5 July and the full programme can be viewed via the British Skin Foundation’s website.
