Pure Beauty

Brexit for Christmas: How beauty retailers can survive the next few months

Published: 31-Oct-2019

While the outcome of Brexit remains uncertain, there is no denying that its timing following the peak Christmas season will come with additional challenges for online retailers

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With the date of the UK’s withdrawal from the EU now delayed until 31 January 2020 and a general election due to be held on 12 December, the beauty industry has once again, along with the rest of the nation, found itself facing heightened levels of uncertainty.

For the first time in almost a century, the UK will hold a general election in December, just before Christmas – retail's busiest time of the year.

Here, Joe Farrell, VP of international operations at global e-commerce solutions provider PFS, discusses how the latest Brexit developments could impact cosmetics companies, and how they can try to prepare.

Figures from the Confederation of British Industry show retailers’ stockpiling has reached the highest level since records began in 1983, as brands brace themselves.

Stricter border controls, as a result of a

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