Independent brewer T&R Theakston has branched out from its traditional beer making business to develop a men’s soap.
Theakston Olive Oil moisturising soap has been manufactured for the brewer by UK-based Soap of the Earth, and contains a blend of hops, coconut oil and jojoba, said to promote cell regeneration and leave skin soft. The olive oil works as a natural humectant leaving skin
Theakstons plans to launch a new line of beauty products for men and women based on its brewing heritage. Products in the pipeline include shampoos, conditioners and moisturisers.
“We decided to bring our traditional ingredients and strong brand associations to a distinctive, high quality skin care product,” commented Simon Theakston, executive director, Theakstons. “The hops we use to make our Best Bitter are packed with proteins and natural preservatives and for centuries the beneficial properties of beers have seen them incorporated in many remedies.”
To support the launch, Theakstons has created an unusual marketing campaign to find the UK’s dirtiest soap star.