BPI and Elie Saab create fragrance partnership

Published: 28-Sep-2009

French fragrance manufacturer Beauté Prestige International (BPI) has signed a 10-year licensing agreement with couture house Elie Saab.


French fragrance manufacturer Beauté Prestige International (BPI) has signed a 10-year licensing agreement with couture house Elie Saab.

The agreement will involve the creation of a signature fragrance for the designer, according to the two companies.

“Creating a fragrance has become an essential step of the development of our couture house,” says Elie Saab. “We have chosen BPI as a partner who is able to actualise our ambition. We will create together a signature fragrance and an image that embodies the DNA of our brand.”

  • Companies:
  • Shiseido
  • Elie Saab
See more

You may also like

Finance

Shiseido stocks crash to eight-year low after growth plan disappoints

Read more
The brand owner has been hit hard by a slump in consumer sales in China, which is the company’s largest market beyond Japan

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  3. Breakthroughs in ingredient technology and packaging trends in the cosmetics industry The cosmetics industry is constantly evolving, driven by innovation in ingredient technology and packaging. As consumer expectations shift towards more sustainable, functional, and effective beauty solutions, brands are exploring new ways to differentiate themselves and capture market share. In 2024, several key breakthroughs in ingredient technology and packaging trends are reshaping the future of beauty products. Let’s dive into these exciting developments and explore how they are transforming the landscape
  4. Junior Production & Product Development Coordinator - London - £25-30,000 (AE670526) Do you have a knack for project management and an organised nature?
  5. Document Control & Quality Assurance Coordinator - London - £30-40,000 (AE627412) Do you juggle priorities and projects with ease, never losing attention to detail?

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

Finance

Shiseido stocks crash to eight-year low after growth plan disappoints

The brand owner has been hit hard by a slump in consumer sales in China, which is the company’s largest market beyond Japan
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How I became Head of Global Business Development for Dr. Dennis Gross Skincare

In partnership with CEW UK, Dr. Dennis Gross Skincare’s Daniella Viloria reveals her rise to the top of the skin care giant
Finance

Shiseido updates executive board with two new members

The appointments aim to further enhance the effectiveness of the Japanese beauty giant’s board of directors
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Refillable lipsticks are the new ‘heirloom watch’

Beauty brands are crafting refillable lipsticks designed to last generations
Ingredients

Shiseido names Italian biotech start-up winner of innovation competition

Bacfarm’s bacteria-based UV protection ingredient will now be brought to life as a ‘proof-of-concept’ for the Japanese giant’s skin care brand Gallinée
Fragrance

Tory Burch signs Kendall Jenner to front Sublime fragrance

The model is the face of the luxury lifestyle brand’s newest scent, which was created with Shiseido Americas
Finance

Shiseido stock plunges 16% following H1 losses

The NARS and Drunk Elephant owner reported an operating loss of ¥2.7 billion
Subscribe now