Boots to open health club in Thailand

Published: 2-Jul-2007

In a bid to boost sales in the ailing Thai market, Boots is set to launch the Boots Health Club, offering 5% discounts on all health care products to its regular members and up to 10% for members over the age of 60.

In a bid to boost sales in the ailing Thai market, Boots is set to launch the Boots Health Club, offering 5% discounts on all health care products to its regular members and up to 10% for members over the age of 60.

The company failed to achieve double-digit growth in the first half of the year and is to roll out a number of marketing campaigns to get back on track. Plans to open a further ten outlets will bring its total to 131.

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