Boost from the roots
Marlies Möller (Juvena/Beiersdorf) has created a new hair care line to provide a boost for fine or flat hair. On the back of research that reveals that 30% of European women have fine hair and 20% have very fine hair, the company has come up with two products to inject a bit of volume into fine styles.
Lift-up Volume Shampoo contains a polymer that is said to cause individual hairs to repel each other and thus appear more voluminous, while Volume Boost Styling Spray uses a biopolymer, similar to a mascara, that coats each hair with a film to add volume, and cotton extract for protection against heated styling appliances.
LAUNCH: Germany from February
PRICES: €t20 for shampoo, €26 for spray
Marlies Möller (Juvena/Beiersdorf) has created a new hair care line to provide a boost for fine or flat hair. On the back of research that reveals that 30% of European women have fine hair and 20% have very fine hair, the company has come up with two products to inject a bit of volume into fine styles.
Lift-up Volume Shampoo contains a polymer that is said to cause individual hairs to repel each other and thus appear more voluminous, while Volume Boost Styling Spray uses a biopolymer, similar to a mascara, that coats each hair with a film to add volume, and cotton extract for protection against heated styling appliances.
LAUNCH: Germany from February
PRICES: €t20 for shampoo, €26 for spray