Boldface Group, celebrity beauty licensing company, has announced the appointment of Mr John LaBonty as President and Chief Executive Officer.
Mr LaBonty joins with a wealth of experience including VP/General Manager of International for Smashbox Cosmetics, where he grew gross revenue by more than 400%. Mr LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands (Tampax tampons). He has led multiple sales, marketing and general management organisations with both companies within North America and internationally. In addition to his extensive consumer experience, Mr LaBonty was the Vice President of Sales and Distribution for Citigroup's Latin America consumer division where he oversaw a $2.3bn organisation of more than 10,000 personnel spanning 19 countries.
"We could not be more thrilled with the addition of Mr LaBonty to lead the company. We are honored that he will be taking the helm and bringing the company vision to life," said Nicole Ostoya, current CEO, who will transition to Co-Founder and Chief Marketing Officer of Boldface.
