Body positivity: Glossier hires top basketball players to expand its body care line
The pink brand first launched its Body Hero range three years ago
Glossier has teamed up with eight of America's top female basketball players on a body positive campaign.
To promote the new additions to the brand's body care line – Body Hero Exfoliating Bar and Body Hero Dry-Touch Oil Mist – Glossier tasked the sportswomen with creating a self-shot video during the Covid-19 lockdown.
The Body Hero campaign stars Seattle Storm's Sue Bird, LA Sparks' Seimone Augustus, Minnesota Lynx's Lexie Brown, Atlanta Dream's Kalani Brown, New York Liberty's Amanda Zahui B, Indiana Fever's Natalie Achonwa as well as Chicago Sky's Stefanie Dolson, and Gabby Williams.
Ali Weiss, SVP of Marketing of Glossier, said: "We’ve also found Body Heroes in a group of women who have used their voices and bodies to drive change in their sport and in the world: the women of the WNBA.
"They’re a community with a long history of championing equality and challenging the status quo, and watching them lead by example on and off the court in 2020 has been nothing short of awe-inspiring."
As part of the campaign, Glossier has also produced a series of intimate portraits of the brand's consumers.
Weiss added: "Our mission to give voice through beauty has always been rooted in a belief that the power of beauty goes far beyond products or aesthetics – it is a means of connection, a conduit for personal narrative, and an expression of self-identity.
"This campaign is the perfect reminder of that mission, and we can’t wait to share it, and the stories of these incredible Body Heroes, with you.