Blur London names former LVMH and L'Oréal exec as Senior Advisor

Blur London has appointed Benjamin Rankin as the skin care brand’s new Senior Advisor.

The role will see Rankin primarily advise CEO Neo Khoei in the brand’s business strategy and expansion planning.

He has held several senior positions at beauty giants such as LVMH, Christian Dior and Givenchy.

Rankin also worked as Global Vice President of Retail at L'Oréal for two years.

“I have always been passionate about ethical innovation which leads to improved customer experiences and business success,” said Rankin.

“When I saw what the Blur London team is working to achieve, I realised it was the perfect opportunity to change the skin care market by being much more consumer centric, at the same time pushing the boundaries of quality and ethics.”

Blur London was founded in September 2022 with a three-strong product range focused on tackling oily skin complexions.

This includes the Everyday Cleanser, Rebalancing Toner and Cloudskin Moisturiser.

“We are excited to welcome Benjamin to the Blur London team in this key advisory role”, added Khoei.

“His extensive global experience within beauty-retail will be invaluable to our company and its path forward.”