Bliss, the spa and skin care brand, has brought back ‘Bliss Girl’, one of its nostalgic beauty marketing icons, to celebrate its 30th anniversary.
The illustrated character, who appeared throughout the brand’s iconic 1990s and early-2000s catalogues and store windows, returns in 2026 in a ten-episode social series on Instagram and TikTok.
Comedian Veronica Kwiatkowski will star as ‘Bliss Girl’, who steps out of the catalogue after two decades and finds herself navigating modern-day New York City, US.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
The humorous marketing campaign follows Bliss analysing what made the brand distinctive from the beginning to celebrate its 30th anniversary, Emily Woods, GM at Bliss, told Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
