Billie Eilish is the latest person to weigh in on the issue of the increasing amount of celebrity-owned beauty brand launches that have hit the market this year.
The Grammy award-winner stated that she will not be launching a cosmetics or skin care line in the future, because she doesn’t want to appear “fake”.
The ‘Bad Guy’ singer spoke out on the issue during an interview, in which she was promoting her second fragrance launch, Eilish No. 2, which is landing in November.
"I couldn’t care less about making a beauty line, making a make-up line, making a facial whatever-the-fuck line," Eilish told Refinery29.
"I don't know shit about any of that, except for what I use personally, and I would never wanna be the spokesperson for something I don't understand.”
She added: "Like everybody else, I've been offered lots of beauty things, and putting out this and putting out that and putting out a line like this, and I just say no, cause I'm like, 'I don't fucking know anything about that’.
“And I don't wanna be a fake and be telling people, 'Here, buy my product and gimme money that I have no idea about,' you know?
"I just don't give a shit about that kind of thing. I really give a shit about fragrance, though."
The singer’s fragrances – her first scent, Eilsh, launched last year – are said to be born from a passion she has for how scent can affect and heighten other senses.
She has spoken about how synesthesia – a neurological phenomenon where stimulation of one sensory pathway, such as hearing, stimulates the other senses – impacted her work and creative process.
However, despite having strong opinions on what she will and will not put her name to, the star says she understands why celebrities expand into cosmetics.
"I think about [celebrity beauty lines] too, because the way that the world works is, you know, you're a celebrity and you make fucking this and that, and you put stuff out and you sell it and you make money,” Eilish further told Refinery29.
“And I get it. You make money how you make money, and a lot of beauty products make you a lot of money. So, I understand where people are coming from when they make some sort of beauty product."
Celebrity beauty brand launches have been a big talking point, with stars such as Ciara, Winnie Harlow, Stella McCartney, Hailey Bieber, Kate Moss, Ellen DeGeneres, Harry Styles and Idris Elba all having released skin care brands in the past 12 months.
Only last week, Indie beauty brand owners released an open letter calling for actor Brad Pitrt to close his newly launched Le Domaine Skin care range and to invest in small cosmetics businesses instead.
