Specialist curly hair brand MIZANI (L'Oréal) has announced British soul singer Beverley Knight as its new Celebrity Ambassador.
Part of the L'Oréal Professional Products Division, the brand has hand-picked Knight to represent its product line throughout 2014 and early 2015. The partnership will see the singer represent the professional haircare range in all key salon and press marketing materials "to highlight how the premium products and treatments help women with curly hair textures achieve beautiful, healthy looking hair."
“Selecting Beverley Knight as the new MIZANI celebrity ambassador is thrilling,” said Tumi Soyinka, MIZANI Senior Product Manager. “Not only is she a household name, but she genuinely loves the brand. I am personally very excited to work with her and feel that her drive, dedication and passion for all projects she involves herself in - past and present - will also shine through in her new appointment."
Knight commented: “It feels wonderful to be the MIZANI ambassador. The brand exemplifies everything that I'm about; freedom, movement and sleekness. The MIZANI woman is a strong woman; she knows her own mind. She knows where she is going. She is quite typically a powerful woman, but not overpowering. She is confident, she is fun, she holds herself beautifully; she’s regal, positive – and that’s what I feel I am. Which is why the partnership with MIZANI is a perfect fit.”
