Bespoke Advantage partners with GO-Biz California

Published: 13-Mar-2025

Bespoke Advantage partners with GO-Biz California to support Californian Beauty Brands with their market expansion into the UK and Europe at Cosmoprof, Bologna

Our collaboration with GO-Biz California marks an exciting milestone in bridging opportunities between California-based beauty brands and key European retail and distribution networks

From biotech-driven skincare and haircare to professional nailcare, wellness, and feminine hygiene, these brands are redefining industry standards with innovation, sustainability, and high-performance formulations. The portfolio of brands includes

ACADERMA is a clinically proven skincare range, powered by patented bio actives, developed by biologists.

EMANI is a science-backed range of skincare and cosmetic products that blends Korean fermented technology with probiotics and plant-based ingredients, to deliver clean beauty.

KUSUM blends the wisdom of plants and herbs with modern science to create luxurious, natural skincare that nurtures both body and mind. 

JESSICURL has been a curly hair trailblazer for 23 years, offering a complete line of salon grade hair care products specially formulated for people with curly hair that also nourish all hair types. 

HYGIENE HERO is redefining intimate care and sexual wellness with a luxurious, science-backed approach designed specifically for women—especially those navigating menopause and hormonal changes. 

SHROOM BEAUTY - Mushrooms aren’t just trending; they are rapidly becoming one of the most promising frontiers in the wellness space. We are introducing them into the world of beauty. We are Shroom Society, and we are here to disrupt the beauty and wellness industry. 

LECHAT™ is a leading manufacturer of nail products for salon & spa professionals. Founded in 1991, LECHAT™ originated from a visionary concept – the Powder Gel™ System -- and has since grown to become a worldwide leader in the nail industry. 

MEDICOOL is the leading supplier of Portable Rechargeable and Electric Filing Systems to the US Market as well as many other countries around the world.

As part of this exciting initiative, we invite you to join us at Cosmoprof Worldwide Bologna, the premier global beauty trade show, taking place from March 20-22, 2025, in Hall 22, USA Pavilion, where we will be showcasing these Californian beauty brands.

“We are excited to be partnering with GO-Biz California and their portfolio of innovative beauty brands, to support them with their expansion into the UK and European markets. The demand for sustainable, and science-backed beauty solutions is stronger than ever, and we look forward to supporting these brands in connecting with the right partners to drive their future success,” Janet Milner-Walker, Founder Bespoke Advantage.

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