Benefit and Refuge to hold Mascarathon

Published: 14-May-2012
Finance

Charity run organised from Scotland to London

Benefit has teamed up with national domestic violence charity, Refuge, to organise a charity run from Scotland to London, from 15-29 June.

The 2012 Mascarathon will begin in Edinburgh and pass through Newcastle, Manchester, Birmingham, Cardiff and Oxford before ending in Spitalfields, London. Presenter Caroline Flack is fronting the campaign and will be running the first two miles, while other celebrity runners including Donna Air and Zoe Salmon are also taking part.

Sandra Horley, chief executive of Refuge, said: “We are delighted to be working with Benefit, and all of their representatives and customers in the Mascarathon event. This event will reach out to women throughout the country who may personally be experiencing domestic violence – or who will know someone experiencing domestic violence. Together, Benefit and Refuge will empower women with essential life changing information to help them live a life free from violence and fear. Taking a stand and speaking out against domestic violence to raise awareness of the problem is an important part of Refuge’s work – and we are delighted that Benefit is getting behind the cause and leveraging support.”

A mascara baton will be passed from runner to runner every two miles along the route; each two mile stretch completed will represent the two women a week who lose their lives as a result of domestic violence in the UK.

For more information, visit www.mascarathon.co.uk

See more

You may also like

Finance

Unrivaled HQ named ‘Sephora Arena’ as part of multi-year partnership expansion

Read more
The beauty retailer and women’s basketball league began their partnership last year, with the league’s Miami headquarters undergoing a name change as part of a major expansion of the partnership between Sephora US and Unrivaled

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Marionnaud pulls out of Poland The retailer is looking to complete the process in Q1 of 2014
  2. Mallows Beauty enters voluntary liquidation with £1.9 million debt The British beauty brand announced last week it had entered into liquidation, with lifestyle brand Skinnydip London stepping in to purchase the intellectual property
  3. L’Oréal doubles stake in Galderma to 20% to up its aesthetics play The French beauty giant is ​buying an additional 10% stake in Galderma Group AG, which owns Cetaphil, for an undisclosed sum from a consortium led by Swedish private equity firm EQT
  4. Shiseido set to reshuffle leadership structure in 2026 The Japanese beauty giant is also undertaking a series of company-wide organisational changes focused on Diversity, Equity and Inclusion (DEI), sustainability and improving operational efficiencies
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    South Asian Beauty is booming in Western markets – here’s why Western markets are heavily tapping into South Asian beauty as it makes its way into the retail mainstream, but what sets this subcategory apart from the others?

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

Finance

Unrivaled HQ named ‘Sephora Arena’ as part of multi-year partnership expansion

The beauty retailer and women’s basketball league began their partnership last year, with the league’s Miami headquarters undergoing a name change as part of a major expansion of the partnership between Sephora US and Unrivaled
Finance

BDK Parfums receives minority investment through LVMH Luxury Ventures Fund

This is the first time that the French independent fragrance brand has opened its capital to an external investor
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Fenty Beauty to Rimmel London: Beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen next in an already busy year for beauty M&A
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Analysis: What is LVMH doing right in luxury – and can the Sephora owner keep it up?

A lengthy downturn in the luxury market appears to be coming to an end, with LVMH as a bellwether. Cosmetics Business looks at how beauty is leading the conglomerate’s return to sales growth, and whether it can last
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The limit of luxury beauty is being tested, but is it too much?

‘Ultra luxury’ and ‘ultra premium’ beauty products have entered the market, costing anything from €3,000 to $28,000, but are these heirloom-style items delivering creative authority, or simply crossing into the absurd?
You need to be a subscriber to read this article.
Click here to find out more.
Packaging

Opinion: Louis Vuitton’s strategic leap into beauty and brand protection – from monogram to make-up

The brand’s debut make-up line La Beauté marks more than just another brand expansion – it is a strategic move that blends design heritage, intellectual property (IP) strength and luxury positioning, argues IP specialist at Reddie & Grose Georgina Tanner
Finance

LVMH is reportedly exploring a sale of its Fenty Beauty stake

The beauty brand founded by singer Rihanna, with backing from LVMH’s Kendo Brands, is the latest celebrity-founded line that could soon get a new co-owner
Subscribe now