Ben Sherman to roll out new premium scent for men

Published: 3-Aug-2011

Launching worldwide in September

British clothing brand Ben Sherman is to launch a new male fragrance which will hit stores in September. The juice combines top notes of bergamot and lemon, heart notes of nutmeg and incense before drying down to a base of hay and coffee.

The eponymous scent, which has been made in collaboration with Fragrance & Beauty Creations Limited, is due to debut in all Ben Sherman stores worldwide as well as exclusively in Nordstrom in the US, Douglas in Europe, L’Etoile in Russia and in all major Australian fragrance retailers.

The bottle has a black gloss finish and incorporates the Union Jack logo, in keeping with recognising the brand’s British heritage.

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