From Boy Tears to Unicorn Dreams: Missguided debuts new Body Mist Collection

Published: 26-Jan-2018

The fast fashion retailer has launched a 4-sku collection of body mists following the success of its Babe Power fragrance

Missguided has unveiled a new Body Mist Collection (£10 each) created in partnership with Per-Scent, the company behind the retailer’s first fragrance Babe Power.

The four mists, due to launch on 1 March, are said to provide a lighter, fresher scent for consumers to use as spring approaches.

Scents include: Boy Tears, Unicorn Dreams, Instant Feels and Vibe Enhancer.

All of the mists are packaged in iridescent-finish bottles, with millennial pink, white and silver branding.

To use, Missguided suggests spraying a mist into the air and walking into it, for even distribution.

Consumers are also encouraged to layer their fragrances for a bespoke scent.

The scents can be bought from missguided.com, Superdrug, Boots and The Fragrance Shop from 1 March.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like