Becca Cosmetics: Will 'no pigment' make-up save the category?

By Sarah Parsons | Published: 13-Aug-2020
Colour Cosmetics Finance Marketing

Consumers turned to skin care brands for solace during lockdown and many haven't worn make-up in months. Will colourless colour cosmetics resolve rapidly plummeting sales?

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There's no getting away from it: the make-up industry is struggling. Google searches for skin care ingredients have skyrocketed during the pandemic, hair care brands are reporting record-breaking sales and,

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