Beauty’s subdued presence at the Super Bowl 2025

By Alessandro Carrara | Published: 6-Feb-2025
Body Care Colour Cosmetics Skin Care

More than 120 million viewers are expected to watch the debut game between the Eagles and Chiefs this year

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From Rihanna’s Fenty Beauty moment to CeraVe’s hilarious Michael Cera marketing stunt, the annual Super Bowl has proven to be big business for beauty brands.

But the marketing push from the industry feels subdued in 2025, with only one big name putting forward a TV ad this year.

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  • Companies:
  • L'Oreal
  • Louis Vuitton Moet Hennessy
  • Unilever
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