Available now in Nocibé and Douglas stores nationwide!
The calendar marks another strong private-label activation for the retailers. Nocibé and Douglas continue to strengthen their positions in the competitive gifting segment through elevated, design-driven seasonal offerings.
Priced around €42.76 (final SRP varies by region), the calendar is positioned as an accessible entry point into seasonal gifting while delivering a perceived value well above ticket price—a formula that has driven double-digit growth for retailer own-brand calendars in Europe.
Supply-Chain and Commercial Takeaway
Concept4 delivered full turnkey execution for Nocibé and Douglas: development of all wet formulations, full product testing, regulatory compliance management, coordination of multiple specialist suppliers, and final co-packing into the finished calendars.
By consolidating the entire project with a single accountable partner - Nocibé and Douglas removed the complexity and risk typically associated with managing multiple vendors. Concept4 leveraged its own production facilities in China to deliver the full volume directly to the retailers' central warehouses, meeting the non-negotiable requirement for Christmas gifting campaigns — where any delay means lost shelf space and revenue.
This single-point accountability and strict adherence to critical Christmas deadlines continue to make specialist turnkey partners an essential asset for European retailers launching seasonal beauty calendars.
Looking Ahead to 2026
Expect continued consumer preference for larger, display-worthy calendars, softer nostalgic aesthetics over bold maximalism, with greater emphasis on tools and accessories that deliver value well past the holiday season.
This successful launch further reinforces Nocibé and Douglas’s private-label offering in the high-margin gifting category and highlights the growing importance of turnkey partners like Concept4. These suppliers enable retailers to refresh their festive ranges every year with fresh, fully compliant products — without the burden of managing a complex, multi-vendor supply chain.
