How beauty can act as a powerful biohacker

Published: 9-Jun-2025
Regulatory Skin Care

Dr. Katerina Steventon discusses the science behind ‘mental beauty’ with AYUNA’s Begoña Sanjuán

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The Anti-Ageing Skin Care Conference has been a leading forum for advancing science and innovation in this industry category since 2008.

As we look ahead to the next event in 2026, this column is continuing the dialogue, helping to shape the future by exploring the intersection and state of the art of science and technology, as well as consumer trends with insights from seasoned industry professionals.

In this issue, Dr. Katerina Steventon, the Scientific Programme Director of the Anti-Ageing Skin Care Conference, interviews Begoña Sanjuán, co-founder and Creative Director of Spanish beauty brand AYUNA · Less is Beauty.

What is your vision for the future of anti-ageing skin care, and the message you have long held?

I do not want to fight ageing – I want to befriend it. I’ve never believed beauty lives in a jar or waits to be found in a flawless mirror.

Beauty is not superficial – it is deeply embedded in our biology, behaviour, and emotional landscape. I used to say beauty is powerful. Now, I say beauty is essential. 

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