Beams International creates C&T division
Food and drink gifting manufacturer adds cosmetics to portfolio
The company has worked with designer Laura Darrington to create the Floral Fusions and Home Sweet Home ranges, which are said to feature a feminine vibrant theme.
The Floral Fusions range comprises hand care, bathing and travel products featuring a feminine fragrance including black osmanthus, neroli and rose, combined with sweet amber, ebony and musk. The Home Sweet Home line meanwhile features a journal, fine bone china mug and other garden inspired gifts and toiletries fragranced with calendula and fig.
“We launched Beaux Belles because numerous clients have for years requested cosmetics and toiletry ranges,” said Beams International commercial director, Matthew Russell. “We work with buyers to adapt and create high quality products that sit comfortably in specific price brackets. We believe this makes Beaux Belles a refreshing addition to the market.”
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Beauty’s growing hunger for food and beverage partnerships
Read moreFrom product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
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Colour Cosmetics
Beauty’s growing hunger for food and beverage partnerships
From product collaborations to limited-edition cafe takeovers, beauty and wellness is slowly but surely cementing itself as a subcategory of the food and beverage industry through marketing campaigns, sweet-like supplements and skus that look, feel and smell good enough to eat
You need to be a subscriber to read this article.
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