Beams International creates C&T division

Published: 6-Jul-2010

Food and drink gifting manufacturer adds cosmetics to portfolio

UK food and drink gifting specialist Beams International has launched a new division dedicated to cosmetics and toiletries. Beaux Belles of London has initially launched with two premium toiletry ranges for the department store and independent gift retailer market.

The company has worked with designer Laura Darrington to create the Floral Fusions and Home Sweet Home ranges, which are said to feature a feminine vibrant theme.

The Floral Fusions range comprises hand care, bathing and travel products featuring a feminine fragrance including black osmanthus, neroli and rose, combined with sweet amber, ebony and musk. The Home Sweet Home line meanwhile features a journal, fine bone china mug and other garden inspired gifts and toiletries fragranced with calendula and fig.

“We launched Beaux Belles because numerous clients have for years requested cosmetics and toiletry ranges,” said Beams International commercial director, Matthew Russell. “We work with buyers to adapt and create high quality products that sit comfortably in specific price brackets. We believe this makes Beaux Belles a refreshing addition to the market.”