British lifestyle and wellness brand Bamford has signed a 5-year deal with 1 Hotel & Homes South Beach in Florida – it’s first spa in the US.
The brand told Cosmetics Business that its spa expansion strategy also includes 1 Hotel Brooklyn slated for spring 2017.
A large number of hotels are starting to understand the sustainability issues and are wanting to explore how to include organic products
The new 4,500sqft spa is centred round Bamford’s natural and sustainable values with specialist treatments such as facials and massages offered alongside wellness activities such as yoga or pilates.
Katherine Pye, Head of Body and Spa at Bamford, told Cosmetics Business that Bamford aims to partner with luxury hotels “ideally with shared values”.
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