Bama has found a staunch supporter for its aerosol recycling programme in the Women's Institute (WI), a UK regional women's network. Two members of the WI in Islington, London have posed for an advertisement campaign to be published in the association's magazine to promote aerosol recycling.
“Recycling has been an important issue for BAMA for many years. Some 89% of consumers use aerosols in the home and yet our research shows that half of these users don't know that their empty aerosols can be recycled. We are delighted that the WI is taking our message on board and taking part in spreading the word,” says Sue Rodgers, director of BAMA.