Pure Beauty

Babor gives Hamburg store a makeover

By Becky Bargh | Published: 18-May-2020

The new store has tripled in size and offers four treatment rooms alongside an ‘experience table’

Family-owned beauty brand Babor has given its Hamburg store in Germany a makeover.

The larger 150sqm space has tripled in size and has been decked out with velvet and marble finishes alongside gold and brass features.

Black and white designs with pink and gold accents are said to evoke a new beauty experience from the brand.

In a statement describing the space, the brand said: “The store welcomes you with an energetic setting that invites you to shop.”

Babor gives Hamburg store a makeover

Four treatment rooms are also available alongside an ‘experience table’ displaying the brand’s traditional ampoules.

The rooms are designed as a semicircular glass bowl with curtains on the inside.

“This area offers sufficient distance to the turbulent store to discuss desired beauty treatments in peace,” said the brand.

“The actual, personal Babor experience begins with a skin analysis. It tells the skin expert what the skin really requires so that they can tailor the treatment to the customer’s individual needs.”

Babor was established in 1956 by Michael Babor and is now headed by the third generation.

The Aachen-headquartered business has 600 employees with a presence in more than 70 countries.

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