Avon pulls anti-cellulite advert after being accused of 'constant manipulation'

Published: 25-Jan-2019
Body Care Marketing

The cosmetics giant was also called out for 'abusing the body positivity movement'

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Avon pulls anti-cellulite advert after being accused of 'constant manipulation'
Image via Avon and Instagram/@jameelajamilofficial

Image via Avon and Instagram/@jameelajamilofficial

Cosmetics giant Avon has been swift to apologise after it was called out by The Good Place actress Jameela Jamil for ‘body-shaming’ women in an advert for its Smooth Moves anti-cellulite cream.

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