At home with John Frieda’s colour first

Published: 2-Nov-2010
Hair Care

Kao-owned John Frieda has entered the home hair colourant sector with a market first, Precision Foam Colour. The new at home colourant is said to be the first at home permanent foam hair colour on the market and promises a salon result with virtually no dripping or mess.

The foam is as easy to use as regular shampoo, according to the brand, and spreads to cover hard to reach areas, ensuring an even colour and 100% grey coverage.

In addition to the hair colour, which comprises a developer, colourant and foamer, that on contact produce the foam, a Colour Keep Conditioner helps lock in colour and protect the hair, creating long-lasting results and vibrant shine.

Precision Foam Colour is available in 20 shades for blondes, brunettes and redheads.

  • Companies:
  • Kao Group
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