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Oil purity: Why beauty’s transparent future is looking murky
In 2020, transparency was destined to be the theme beauty brands tapped into – that was until a global pandemic gripped the world’s attention. But a recent study found that 80% of avocado oil in the food industry was either ‘mislabelled, rancid or adulterated’. So, are beauty’s natural oils suffering a similar fate? Cosmetics Business finds out