With over 30 years of experience in aromatherapy and essential oils, Geraldine Howard co-founded Aromatherapy Associates in 1985. Today, the brand is present in hotels, resorts and day spas across the globe, and the past year has seen some rapid development for the company. In February, Aromatherapy Associates, which had previously been majority-owned by Optivi Limited, was acquired by B&B Investment Partners. In September, it launched into Champneys spas in the UK, and at the end of last year Howard launched purse-friendly aromatherapy skin care line Aroma Actives.
Aromatherapy Associates: Perky at 30
At nearly 30 years old, Aromatherapy Associates has developed into a global brand, present in spas and retailers in over 50 countries, yet its original vision holds true today
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Fragrance
CPL Aromas brings fragrance innovation to life at in-cosmetics Asia in Bangkok
CPL Aromas, the world’s largest fragrance-only fragrance house, once again captivated visitors at in-cosmetics Asia, held at BITEC Bangkok from November 4th to 6th, 2025. Participating at the exhibition for the second consecutive year, the company brought to life a dynamic stand to present its creations and connect with both regional and international visitors
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