Armani Beauty has named Brazilian transgender model and activist Valentina Sampaio as its newest face.
The 26-year-old will star in the L'Oréal-owned brand's 2022 campaigns.
Notably, she will feature in the new advert series for Lip Power, Giorgio Armani's latest lipstick.
"Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin, or background," said Giorgio Armani, fashion designer and founder of the nakesame brand.
"I am proud to have Valentina as the new face of Armani beauty: I admire her will, commitment, and determination. Valentina is not afraid to speak and her words are important and touching."
Sampaio joined Armani Beauty for the first time this month on the occasion of the Harper's Bazaar Women of the Year awards in London.
“As a trans woman, this collaboration is a great milestone,” added Sampaio.According to Armani Beauty, each of its brand ambassadors showcases its "ultimate vision of beauty".
Other faces for the brand include Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro, among others.
Sampaio began her career in 2016 walking in São Paulo Fashion Week, appearing in her first Vogue cover for Vogue Paris in 2017.